Profit from Chinees Tourists for Australia
Australian prime minister Kevin Rudd has outlined plans to invest some $30 million in selling Australia as tourism destination to Chinese travellers.
As part of a wider trade agreement with its increasingly influential neighbour, Mr Rudd explained the deal will see the federal government spend the cash over the next two years.
A bilateral forum on boosting two-way tourism will also be held in Cairns “in the near future”.
“China is expected to emerge as Australia’s number one source market for international visitors in the next few years,” Mr Rudd said in a statement.
The views of the Australian prime minister are in line with those expressed at the Asia Luxury Travel Market, with delegates last week acknowledging China as the dominate force in the region.
As part of the plans, Tourism Australia’s “There’s Nothing like Australia” advertising campaign will be rolled out in China in early August. Read the rest of this entry »